All Case Studies

Danetti.

A D2C online powerhouse in high quality modern furniture.

Services.

  • Paid Media
  • Performance
  • Strategy
  • Content
  • Growth
  • Copywriting
Three yellow bar stools with metal legs at a marble countertop, with bowls of fruit and dishes in the background.

Solidifying a Home & Lifestyle Leader

An ambitious digital marketing strategy and execution that transformed a UK furniture brand into a category powerhouse.

Danetti is a UK-based direct-to-consumer furniture brand known for its modern design, high-quality materials, and fast delivery.

With a growing product range and a strong brand foundation, Danetti sought to scale revenue and solidify its position as a category leader in the online home and lifestyle market.

  • +367%
  • Growth in Ad-Attributed Revenue
  • +63%
  • Improvement in Search CTR
  • +12%
  • Increase in Average Order Value (AOV)
  • +4.6x
  • Increase in Attributed Revenue
White "danetti" logo centered on a solid red background.

The Challenge

Danetti approached iD30 with a massive vision: a 3x increase in total business revenue within 12 months. However, the path to that goal shifted as internal priorities evolved. While the vision remained bold, the marketing budget remained relatively flat, with a limited 9% uplift in spend from the previous year.

The task was to deliver exponential growth without the "luxury" of an exponential budget. We needed to find hidden efficiencies, rebuild the account architecture, and move from broad-stroke advertising to surgical precision.

  • 367% Increase in Marketing-Driven Revenue

  • 12% Increase in Average Order Value

Modern dining area with white table and gray bench seating, featuring a glass and open book. Blue cabinets and a plant in the background.
A yellow bar stool with a metallic base in a modern kitchen and a cozy bedroom with a teal headboard, white bedding, and hanging light bulb.

Our Solution

Precision Over Volume

We moved away from "buying traffic" and started "acquiring customers" through a data-led, three-pillar strategy:


Granular Account Reconstruction:

We restructured the paid media accounts from the ground up. By pivoting to a Shopping-first architecture, we created a high-efficiency engine that eventually generated 77% of the total digital revenue.

Demographic Surgical Strikes:

Our analysis identified that the 35–54 age demographic was the brand's most profitable audience. We shifted budget away from low-performers and doubled down on this segment, achieving an incredible 10x + ROAS (1,000% + return).

Creative & Media Authority:

We aligned high-impact creative with strategic media partnerships. From "scroll-stopping" asset design to securing high-visibility placements on The X Factor and national TV campaigns, we elevated Danetti’s brand credibility to match its premium price point.

  • 63% Improvement in Ad Click-Through Rate

  • 10%+ ROAS in Core Age Demographics

Decor webpage featuring Danetti Display Advertising
Independent webpage featuring Danetti Display Advertising
Modern dining area with a white table, gray benches, a bowl of green apples, a glass, and a book. Blue cabinets and a kitchen in the background.

The Results

Danetti’s growth accelerated, adding a significant seven-figure annual revenue with only a marginal increase in media spend.

We shifted the needle from steady growth to exponential scaling, even as the business navigated internal restructuring and supply chain improvements.

The impact of the restructure was immediate and profound. By focusing on the quality of traffic rather than just the volume, we delivered:

  • +367% Growth in Ad-Attributed Revenue

Our managed period saw nearly 4x more revenue generated via the ad account compared to previous years.

  • +63% Improvement in Search CTR

Our restructuring significantly increased ad relevancy, meaning more high-intent users clicked through to the site.

  • +12% Increase in Average Order Value (AOV):

By refining our targeting, we didn't just find more customers; we found better ones who spent more per transaction.

  • 4.6x Increase in Attributed Revenue:

Our management period generated nearly five times the revenue of the previous period, effectively scaling the account into a consistent multi-seven-figure revenue stream.


Marketing Outpacing the Market:

While the total business turnover grew by a strong 30%, the marketing account grew 12 times faster than the general business rate.

Ongoing Growth & Relationship

True partnership isn’t just about the numbers; it’s about long-term sustainability. As part of a strategic roadmap, iD30 worked deeply alongside Danetti’s leadership and internal teams.

As the brand grew, we helped Danetti build their own internal marketing team, transitioning from hands-on execution to strategic advisory. We eventually "worked ourselves out of a job" by design—handing over the keys to a high-performing, established framework that continues to scale from a position of strength.