# FakeBake Case Study | iD30

> How iD30 designed a bold, conversion-focused ecommerce experience for FakeBake - balancing playful brand energy with clear usability and structure.

## Metadata

- Source URL: https://id30.com/case-studies/fakebake

- Markdown URL: https://id30.com/case-studies/fakebake.md

- Content type: Case study

- Published: 2025-12-17

- Updated: 2026-04-29

- Categories: a0348bf1-4db4-438b-8243-677e81a7aec7

## About iD30
iD30 Digital Agency is a Shopify Partner and Shopify Plus Partner agency.
iD30 is a Shopify Partner and Shopify Plus Partner agency helping ecommerce brands design, build and scale high-performance Shopify, headless CMS and digital growth platforms.

- Location: Huddersfield, West Yorkshire, UK
- Contact: hello@id30.com
- Services: Shopify ecommerce, Shopify Plus, headless commerce, Storyblok CMS, ecommerce growth, integrations and performance marketing.
- Shopify Partner profile: https://www.shopify.com/partners/directory/partner/id30
- Website: https://id30.com

## Content

## FakeBake

A global leader in self-tanning products.

#### A bold ecommerce experience designed to stand out and sell.

High-energy ecommerce experience designed for conversion and scale.

Fake Bake needed a website that matched their brand energy.

Their products are bold and confident, but the digital experience needed clearer structure and stronger conversion focus.  
  
The challenge was to balance playful visuals with usability, ensuring the site remained easy to shop while expressing personality.

We leaned into the brand rather than holding it back. Colour, imagery, and layout were designed to feel expressive and fun, while structure and hierarchy kept the experience clear.  
  
Product discovery, education, and purchase journeys were simplified to reduce friction and increase confidence.

The design system is bold and flexible. Colour is used unapologetically, typography is confident, and layouts are built to adapt across campaigns and promotions.  
  
Despite the energy, consistency was key. The system ensures the brand stays recognisable across the site.

Campaigns, launches, and promotions are central to the Fake Bake experience. The site is built to support regular updates, seasonal pushes, and social-led traffic without requiring redesign.  
  
This keeps the brand fresh while maintaining structure.

The final site delivers a fast, intuitive shopping experience across desktop and mobile. Product pages combine strong visuals with clear information, while navigation and filtering support easy browsing.  
  
Education and reassurance are built in without slowing users down.

Fake Bake now has an eCommerce platform that matches their confidence and supports growth. The site is expressive, commercial, and built to adapt as the brand evolves.

##### FakeBake Thumbnail