# Danetti - Digital Marketing Case Study | iD30

> Find out how iD30 helped Danetti increase their exposure and increase their online sales.

## Metadata

- Source URL: https://id30.com/case-studies/danetti

- Markdown URL: https://id30.com/case-studies/danetti.md

- Content type: Case study

- Published: 2026-03-04

- Updated: 2026-04-29

- Categories: 9f7bdf37-d8ff-41fd-85ab-fecab698c5f1

## About iD30
iD30 Digital Agency is a Shopify Partner and Shopify Plus Partner agency.
iD30 is a Shopify Partner and Shopify Plus Partner agency helping ecommerce brands design, build and scale high-performance Shopify, headless CMS and digital growth platforms.

- Location: Huddersfield, West Yorkshire, UK
- Contact: hello@id30.com
- Services: Shopify ecommerce, Shopify Plus, headless commerce, Storyblok CMS, ecommerce growth, integrations and performance marketing.
- Shopify Partner profile: https://www.shopify.com/partners/directory/partner/id30
- Website: https://id30.com

## Content

## Danetti

A D2C online powerhouse in high quality modern furniture.

#### Solidifying a Home & Lifestyle Leader

An ambitious digital marketing strategy and execution that transformed a UK furniture brand into a category powerhouse.

Danetti is a UK-based direct-to-consumer furniture brand known for its modern design, high-quality materials, and fast delivery.

With a growing product range and a strong brand foundation, Danetti sought to scale revenue and solidify its position as a category leader in the online home and lifestyle market.

Danetti approached iD30 with a massive vision: a 3x increase in total business revenue within 12 months.

However, the path to that goal shifted as internal priorities evolved. While the vision remained bold, the marketing budget remained relatively flat, with a limited **9% uplift** in spend from the previous year.

The task was to deliver exponential growth without the "luxury" of an exponential budget.

We needed to find hidden efficiencies, rebuild the account architecture, and move from broad-stroke advertising to surgical precision.

- **367%** Increase in Marketing-Driven Revenue
- **12%** Increase in Average Order Value

We moved away from "buying traffic" and started "acquiring customers" through a data-led, three-pillar strategy:

###### **Granular Account Reconstruction:**

We restructured the paid media accounts from the ground up.

By pivoting to a **Shopping-first architecture**, we created a high-efficiency engine that eventually generated **77% of the total digital revenue**.

###### **Demographic Surgical Strikes:**

Our analysis identified that the **35–54 age demographic** was the brand's most profitable audience.

We shifted budget away from low-performers and doubled down on this segment, achieving an incredible **10x + ROAS (1,000% + return)**.

###### **Creative & Media Authority:**

We aligned high-impact creative with strategic media partnerships.

From "scroll-stopping" asset design to securing high-visibility placements on **The X Factor** and national TV campaigns, we elevated Danetti’s brand credibility to match its premium price point.

- **63%** Improvement in Ad Click-Through Rate
- **10%+** ROAS in Core Age Demographics

We shifted the needle from steady growth to exponential scaling, even as the business navigated internal restructuring and supply chain improvements.

The impact of the restructure was immediate and profound. By focusing on the quality of traffic rather than just the volume, we delivered:

###### 

- **+367%** Growth in Ad-Attributed Revenue

Our managed period saw nearly 4x more revenue generated via the ad account compared to previous years.

- **+63%** Improvement in Search CTR

Our restructuring significantly increased ad relevancy, meaning more high-intent users clicked through to the site.

- **+12% **Increase in Average Order Value (AOV):

By refining our targeting, we didn't just find more customers; we found **better** ones who spent more per transaction.

- **4.6x **Increase in Attributed Revenue:

Our management period generated nearly **five times the revenue** of the previous period, effectively scaling the account into a **consistent multi-seven-figure revenue stream.**

###### **Marketing Outpacing the Market:**

While the total business turnover grew by a strong 30%, the marketing account grew **12 times faster** than the general business rate.

True partnership isn’t just about the numbers; it’s about long-term sustainability.

As part of a strategic roadmap, iD30 worked deeply alongside Danetti’s leadership and internal teams.

As the brand grew, we helped Danetti build their own internal marketing team, transitioning from hands-on execution to strategic advisory.

We eventually "worked ourselves out of a job" by design—handing over the keys to a high-performing, established framework that continues to scale from a position of strength.

##### Danetti - Thumbnail